Target Audience Profile

In order to identify our right target audience we first tried to imagine just one person who would watch the film and what their character would be. Because for example, if we decided this would be targeted at females in their 20’s then we cannot guarantee of it’s success as there are females who prefer action movies instead of romantic comedy movies. Now those females would be more unlikely to go and watch the film. Therefore with Maslow’s Hierarchy of needs, the traditional segmentation model and from the 4C’s Model we are able to identify our correct and specific target audience.

The Gender we are mainly thinking to target are females. This is because it's mostly females who enjoy Rom-Com's as they give them a fantasy of True Love or how a good if not perfect relationship should be like. The comedy which is added into it is there so that it keeps them entertained.

Though the Traditional Segmentation Table, my group and I were able to identify that we are targeting females in C2, the skilled working Class; D, the working class; and E, where students are placed. The reason we choose these groups is that because students and the working class are the ones who have the time and interest to watch a Rom-Com; where as people who are classified in groups C1, B and A would have more of serious type of like. Those people would rather watch documentaries, which are educational to them.

Whilst looking at the Young & Rubicam's 4C's Model, we tried to identify the qualities and personalities of our target audience. We were able to identify that we would want this opening scene to be targeted at young adults who are/want to be succeders; those who are mainstream and also those who struggle in life but then in the end are able to find their way to success. The reason we choose these three is because we want our audience to link and engage with the characters which would have these qualities.

The Maslow's Hierarchy of needs is there for us to be able to decide why our targeted audience would come to see this film. What would they get out of this? The answer to this is; entertainment, excitement and a topic to talk about with their colleagues.

GEARS Model:

Gender - Mainly Females
Ethnicity - Any
Age - 16-28 year olds
Region - Westernised Society
Socio-Economic Status - Working Class and Students