Evaluation Question 2

How does you media product represent particular social groups?

G - Gender: Female
E - Ethnicity: Oriental Asian
A - Age: 17
R - Region: Westernised British Society
S - Socio Economic Status: Student (Comes from a High Middle Class family - C1)

In our opening scene we present an Oriental Asian girl as the actress for the character of Jenna, because stereotypically  Asians are seen as intelligent people who also are very creative. The character is also very interested in Manga which is very popular in Oriental Asian culture, which just helps the character to be more believable to the audience.We chose this actress because their ethnicity has a great impact not only on our target market but also the film. In the library scene, we have presented the mise-en-scene in such way that the audience is able to tell about her likes and dislikes when they see those manga books on the table. Furthermore, from the over the shoulder shot, the audience is also able to see that she actually is drawing a manga character, 'Sailor Moon'.

We decided that, we wanted the character to be a college/sixth form student as everyone is able to relate to them, because the targeted audience too is either students themselves or have been at a point in their life. Her nerd characteristics further on develop that student, telling the audience how importance her studies are to her. Also it portrays typical stereotypes on how nerds are cut off from the social world or are more shy and reserved which is also seen in Jenna.

Further on, the props we used to represent that nerd category are mainly the thick framed glasses and books which are next to always linked back to nerds by the audience. Also the two plaits add on the cuteness factor which is portrayed in many different movies as well as in real life, which is seen more childish hinting the comedic side of Jenna as the genre we have chosen is Romantic Comedy. Another prop which was used was the painting which she is shown painting. That can suggest that the character is into romance and might even read romantic novels due to her painting red lips. Reading romantic novels is very common in the female gender.

We used a fair range of different type of shots which vary from Mid Shots to Close-Up's to even the break of the forth wall. All these are there so the audience is able to connect with the character. They have quite long or at least reasonable amount duration which let the audience observe the character and the mise-en-scene so that they are able to understand the character rather than being in confusion about her.