Evaluation Question 5

How did you attract/address your audience?

In our media product, an opening sequence to a Rom-Com film, 'Unrequited Love', we tried to appeal to our certain target audience. To attract the audience, we had to make sure that our key features in the film were met. We aimed on a target audience of females ages between 16-28 year old, and a film which would be rated a 12A so that even families are able to come and enjoy the film. Once the target audience was figured out we had to plan what features in our opening scene would be presented which would wan the audience sit and watch.

We believe we attracted our audience through the ideas and characters put together for the film. Our character Jenna is not a much outspoken person who also like to keep to herself when it comes to sharing or conversing. This creates a mystery in the audiences' minds on how this girl could be someone love interest or eve how she manages to open up to that one person? What is so special about him?

Also we have made a great use of location which is a skill Jenna has too, the Art Room. We had planned to keep that link of art that she has, there throughout the whole movie as a way for her to express herself. As many people are drawn into arts, but they themselves don't necessarily have to have the skill, would be highly interested in this film as well as artist themselves.

Further on, the music track which a member of the group put together is an attraction point as it is something fresh and also something to look forward to. His pre-existing fans would be interested into watching the film as they can hear this exclusive track made for 'Unrequited Love' specially.

Our use of the props also is there to guide the audience about the style and characters f this film which makes them feel more comfortable as they know more information about it, just by visually analysing it

Key moments in the opening scene that would attract our audience:

• Jenna knocking over the pot f brushes which looks great on camera.
• The shots where Jenna is shown painting the camera, however she is painting her painting with those same exact colours. That shot impressed many people who are actually aged between 16-28 (we showed them our final product)
• Music Track as it ties the whole sequence together.